John Cherniack / VFX Supervisor / 3d Artist / Photographer
Saturday, February 28, 2015
Powerade: Rose from Concrete. A52. February 2015.
Tupac Shakur's poem, "The Rose that Grew from the Concrete" is featured in this Powerade commercial, with Derrick Rose. It was shot on a day where the basketball court was not installed, so we created it. We also tracked in Powerade bottles through out the spot. I was the CG Lead on this project.